Bologna: City of Water and it’s producer Studio Base2 won the Best Achievement Award for this new multimedia competition on European Heritage.
Glasgow, Friday 25 April 2014. During the annual conference of the European Museum Academy, held in the Burrell Collection in Glasgow, the winners of the first Heritage in Motion Awards were announced.
Robin Lutz – Founding Father of Heritage in Motion // Alexandra Roessingh – Project Leader of Heritage in Motion // Onno Ephraim – Director of Heritage in Motion // Wolter Braamhorst – Chairman of the Heritage in Motion Jury // Lawrence Fitzgerald – Director of the Riverside Museum, Glasgow, Scotland // Janet McBain – Guest of Honour of Heritage in Motion // Wim van der Weiden – Chairman of th European Museum Academy // Nils Vest – Nils Vest Film // Jolein van Kregten – Van Gogh Museum // Daniëlle Wagener – Luxembourg City History Museum // Andreas Echterhoff – User Interfaces & Product Ideation // Matteo Bellizzi – Doc in Progress // Pierluigi Fontanesi – Studio Base2 // Camilla González Gou – Frederic Marès Museum // Stefanie Sixt – Sixt Sense
The Jury was unanimous in declaring Bologna: City of Water and it’s producer Studio Base2 as winners of the Best Achievement Award. The Award celebrates innovation of digital technologies and (social) media in the field of cultural heritage. During the ceremony, Wim van der Weiden, Chairman of the European Museum Academy and founding partner of the Heritage in Motion Awards stated: “Heritage in Motion is an excellent initiative to make young people aware of cultural heritage and its meaning for future generations.”
The Jury declared that: “This interactive museum experience proves that an innovative approach can help to retell a traditional story and thereby create a new impetus to visit the museum. Suitable for all ages and educational without being formal. It is inviting in form and a perfect mix between information and experience.”
Bologna: City of Water is a multimedia installation in one of the exhibition rooms of the new Museum of the History of Bologna, Museo della storia di Bologna. It is a creation of architect Mario Bellini transformed into a multimedia installation by Studio Base2 and based on a museological concept by Massimo Negri.
Other winners were:
Jury: “Wonderful reinvention of the art of watching. It proves that a simple idea can be very effective. This non-scientific approach by sharing personal experiences to discuss art, works very well with the viewer. It creates an opportunity to look at paintings through the eyes of others in a very direct way. The jury also highly appreciates that this format can be easily reproduced by other museums across Europe also with relatively limited resources.”
About Heritage in Motion: Cultural heritage is of essential importance for the future of Europe. Yet, the true potential of many European monuments, sites and heritage products and traditions is still undervalued. Modern media technology can play a vital role in making cultural heritage accessible to a large young as well as older public. The Heritage in Motion Awards are a joint initiative of Europa Nostra and the European Museum Academy. These two founding partners felt the need to gather the best multimedia products and achievements at a European event, focusing specifically on themes related to the safeguarding and promotion of Europe’s heritage.
About the European Museum Academy: The European Museum Academy is a non-profit Foundation established to reflect museums at the international level, to promote research on museography and museology as a high cultural activity, to provide constructive criticism and promote discussion on new exhibitions and museums, and to diffuse museological knowledge and ideas among members of the profession. It aims to promote the conception and development of new as well as of traditional museums as tools of social change. More than 30 countries are currently represented within the organization.
About Europa Nostra: Europa Nostra represents a rapidly growing citizen’s movement for the safeguarding of Europe’s cultural and natural heritage. Its extensive European network covers almost 50 countries in Europe. It is composed of 250 member organizations (heritage associations and foundations with a combined membership of more than 5 million people), 150 associated organizations (governmental bodies, local authorities and corporations) and also 1500 individual members who directly support their mission.
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Project Leader:Alexandra Roessingh
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