During the 2011 Europa Nostra Heritage Market in Amsterdam, the organisation of Heritage in Motion pitched their initiative to the visitors of the market, by showing a trailer of potential entrants and discussing the festival with the public.

The idea of Heritage in Motion was conceived very well! The audience gave their criticism, asked questions and gave tips to improve the concept. Nobody thought it would not be a success. What made that the Heritage in Motion organisation became more enthusiastic to persist on making this dream happen.