D-ROCK

Here in Cortina the ancient Institution called “Regole”, which includes the Museums and the Dolomiti d’Ampezzo Park, embraces a philosophy stating that the richness of an artistic, cultural and environmental heritage does not originate solely from the heritage itself, but from the relationship it establishes with the visitor. Each visit is unique because the cultural knowledge and the connections every visitor brings are actually unique.
One thousand years ago the Regole started managing the territory surrounding Cortina d’Ampezzo as communal wealth and collective property. This heritage has now gone digital thanks to the MQUADRO platform, and is ready to receive contributions from anyone, granting a personalized experience to all through educational materials  compiled with teachers, chromatic galleries, music associations, and involvement by individuals, thus building up to a common heritage. The multimedia path of the D-ROCK exhibit, held at the Paleontological Museum Rinaldo Zardini this winter, was born in this spirit.
We aimed not to preach the scientific discoveries of two great men such as Deodat de Dolomieu, who discovered the dolomitic rock, and Rinaldo Zardini, a pioneer in researching and cataloguing fossils dating back tens of millions of years. Our objective was to wipe out the distance separating the historic figure from the visitor. To accomplish that, we used technology and we created an innovative multimedia guide, capable of interacting with real and virtual worlds.

Dolomieu’s and Zardini’s life and discoveries are told through their own words, videos, and letters read by actors and inserted into the guide. We aimed at creating a relationship between these great men belonging to history and people today: they were not abstract figures, but men made of flesh and bone, moved by passions, helped by friends, and moving through events that led them to discover new horizons, changing the history of the Dolomites.
To know them as men means to identify with them and wanting to know more of a story becoming all of a sudden our own too. That is why this exhibit presents itself as a real journey in the world of two scientific pioneers.
Thanks to the dedicated tablet guide, all you need to do is rotate the device from vertical to horizontal to see text, images, mineral collections, audios and videos showing up. These features will let visitors immerse themselves into the discoveries of the two main characters and will also help them recreate the social and emotional context of the sites where they lived and acted.
So many reading levels made possible by a multimedia multi-disciplined approach, following the philosophy of the new digital platform from the Regole MQUADRO, have the ability to transform the cultural heritage into a surface to the square power: a visitor’s space opening up to the relationship between content and each individual visitor. Within this space there is opportunity for a picture next to the shapes of the two characters set up at the entrance of the Museum, to be shared on the internet, using hashtag #museiregole#mquadro: knowledge is sterile if it is not shared, and the cultural heritage grows richer when the number of people considering it their own grows as well.

D-ROCK will be available on the App Store from January 20th.
MQUADRO is available at this link: http://www.regole.it/mquadro/

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