LIFE CODE. Escape room quest in Darwin museum, which educate!
Welcome to Darwin museum!

Every museum is always looking for new effective approaches for attracting visitors and diving them into the museum. Teaching people is also is a very significant priority for the modern museum.

Here we will see how cognitive technologies help museum to attract and teach visitors.
Let`s start!

Life code project was inspired by ideas, which introduced by a student with disabilities Lena Khanova. Lena was a participant of Microsoft philanthropy program “Get your hands on professional experience.”
It became the base for the proposal to Microsoft’s AI for Good program.
Our team entered to the program and had been developing the project for the nine months like carry a child.

Project was started from the scouting stage. From my point of view understanding of museum space is the base for successful project.
But because of Pandemics and restricted access to museum all planning work has done in 3D using virtual model of museum and 3D panoramas. It was extremely dramatic moment of the project, but we broke through it and examined museum exhibitions very well.

On the next stage for attracting visitors and dive them into the game we developed cool story about future, robots, AI, and DNA research. And all these things now are in Darwin museum.
This story based on global tasks of humanity, in which the visitor can participate on the museum location. And it is very interesting for visitors to participate in so important tasks.

Based on the story the whole visitor journey map was prototyped in detail. Every meter of museum was qualified from the visitor`s point of view.

After the hot discussion we decided to choose comics style for the project. Because comics is a native language for a many generation. People liked all these animated images, and we are incredibly happy about this fact.

People interact with the game via interface. So, interface is the actor in the game, which tell the story and ensure immersion. We developed future user interface inspired by Marvel movies which so popular among youngsters. AI interact with the player via this interface.

Quest without puzzles is not the quest! Dozens of mini game were developed in connection with museum exhbits. So, every visitor found something amazing for himself.
For winning audience interest twenty six different animals were created in 3D digital style. As a result, every visitor now can find in AR his favorite animal on museum exhibition.

The main characters style was changed a lot of times. We started from the retro-futurism, went through modern science fiction and choose kindly digital style.

Vsevolod Kuznetsov is the famous voice over actor, known as official Russian voice of Keanu Reeves, Tom Cruise and Antonio Banderas. He made AI character unique and lively.
English voice was created using Microsoft text to speech and translation services.

All these activities made augmented reality quest became for visitors some kind of a magic.

As a result of the project museum has very happy visitors of all ages.
Most of them found new facts about exhibits and recommended their friends and relatives to visit museum.
About twenty thousand people installed the app during the first week after the publication.
The game received ninety two percent rating at the educational app store portal and excited press reviews around the world.

Parents can set their child off and running with the application with very little support from the outset. Parents will be reassured to know that the application is child friendly and at no point can the child access any unwanted in-app purchases, inappropriate content or in-depth menu systems. Very often parents struggle with museum trips, the educational focus and the overwhelming display of artefacts and exhibits. Parents will be delighted to know that this application focuses in on educational and provides the child with a focus for each activity with some wonderful unique features.

Teachers can set their students off and running with the application with very little support from the outset. Teachers could use this application when taking a group of students to the museum. Teachers could advise the student to work in pairs or teams to see who can finish the adventure first. Screenshots can be taken of completed puzzles or the animals discovered and used later when returning to the classroom.

It’s great fun for users! Our users found the application a delight to use and enjoyed the Augmented Reality. They particularly enjoyed the differentiation of puzzles and the back story behind the application adventure.

Visitors likes the app:
"The project turned out to be very successful, it captivates not only children, but adults as well! The graphics are great, the voice is just like a robot talking to you, and the tasks are interesting... Michael loved the animation with the kangaroo and glyptodont, and also the reference to his beloved Minecraft. My husband after 5 minutes after the start could not stand it and installed the application, so that he too can pass himself :). Now I want to continue."

Educationalappstore wrote:
The LIFE CODE application is a stunning piece of design. Not only does it encourage children to discover within the Darwin museum but it also adds educational value in a fun and challenging manner. The back story, graphics, animations and sounds are engaging and would appeal to the chosen target market and beyond. The LIFE CODE application is by far one of the best Augmented Reality apps that we have seen to support an educational visit or discovering this wonderful museum from the comfort of your own home.
The app won the Tagline award in category "The best game". It became the first museum app which was so succesful In this competition.
Educationalappstore certified app with 92% for using by parents and teachers for educating children.