Casa Batlló 10D Experience

Casa Batlló presents the first ‘10D Experience’ worldwide, the new immersive product that reinvents the museum visit

The new ‘10D Experience’ of Casa Batlló presents the most fascinating immersive experience ever imagined. Artificial Intelligence, Augmented Reality or Machine Learning are some of the features of this creative cultural proposal. Impossible volumetric projections, binaural sound, motion sensors, immersive spaces, unique in the world, and delicate proposals that appeal to senses such as taste and smell, offering the visitor sensations never experienced before.

‘10D Experience’ offers new 2,000 sqm of Casa Batlló never seen before and presents a long list of new features:

1. Two new immersive spaces: Gaudí Dôme, with a dome of more than a thousand screens, 21 audio channels and a mapping which show the origin of the inspiration of the genius; and Gaudí Cube, the first six-sided LED cube in the world, which presents the work of the digital artist Refik Anadol.

2. A new script available in 15 languages and the soundtrack also created exclusively for Casa Batlló by the composer Dani Howard and recorded at Teldex Studios in Berlin.

3. The new Casa Batlló-inspired headphones have been designed to empower the visitor and make the contents adapt to the rhythm of their visit, offering a personalized and unrepeatable experience.

4. Magical frames on the walls, static in appearance, come to life as visitors approach. Micro motion sensors hidden in the profile of the pictures activate the cinematographic productions that recreate the past of the family and the history of the House.

5. Ecological and invisible technologies give life to different ephemeral installations that the visitor will discover in Casa Batlló. In them some myths and legends are recreated, as well as memories and anecdotes of the House.

6. Different architectural interventions stand out which have been a challenge to preserve the safety of the building and its visitors, such as the new vertical communication nucleus designed by the renowned Japanese architect Kengo Kuma and illuminated by Mario Nanni, who have made this intervention an artwork. Also noteworthy is a floating staircase of 13 tons of polished marble suspended in the air thanks to the development designed by the English studio ‘Ancient & Modern Chesneys Architectural’.

Casa Batlló ‘10D Experience’: A journey into the mind of Gaudí

This project began in 2015 after seeing the happiness of the visitors when discovering Casa Batlló with the help of a Smartphone that increased the contents through the use of Augmented Reality. There we found that innovation and technology at the service of culture were the right direction to design the most fascinating cultural experience in the world.

The new 10D visit to Casa Batlló is the result of 6 years of dedication to the design of a fascinating journey into the mind of Gaudí. A unique and unattainable challenge to date, comes to life today inside Casa Batlló

The new experience has posed great challenges from an architectural and heritage point of view with an investment of 15 million euros in restoration, facilities and security improvements of the building and another 15 million euros in museum facilities.

It should be added that Casa Batlló implemented since 2020 innovative hygiene and prevention measures, implementing the latest technology in air purification, disinfection with ultraviolet light and a meticulous protocol throughout all the visit to guarantee the biosecurity of its visitors.

2,000 more sqm of Casa Batlló never seen so far and a long list of new features:

1. Two immersive spaces, unique in the world:

Gaudí Dôme: “The inspiration of the genius” by Miguel Alonso

A dôme with more than 1,000 screens welcomes visitors to bring them closer to the origins of Antoni Gaudí. Dozens of projectors bring to life a mapping of organic shapes inspired by nature that surrounded the architect during his childhood. And a central sculpture of the (still) young architect shows how the influences that are narrated opened his mind in an unusual way, allowing the creation of a genius.

In this immersive room, the visitor enters multiple sensitive dimensions, starting with the visual experience through screens, and adding movement, olfactory stimuli, ventilation design and surround sound.

‘Gaudí Dome’ offers a unique space for disconnection and relaxation, an authentic red carpet which allows visitors to immerse themselves in the origin of a genius. An origin that deals, since he was a child, in his particular relationship with nature. It is the best welcome to the universe that inspired Gaudí, and it is accompanied by an ingenious sound proposal that has 21 synchronous audio channels that recreate sounds of nature.

Gaudí Cube: “In the mind of Gaudí” by Refik Anadol

This project had a first phase which aimed to create the largest digital library in the world on Gaudí. After a colossal research work and thanks to the use of Artificial Intelligence, Casa Batlló collected millions of archives, files, photos, videos, plans, writings, drawings, 3D models and original manuscripts of the architect that constitute, to date, the world's largest digital repository on Gaudí.

Advanced Machine Learning processors have managed to decipher the construction patterns, biomimetic structures and the design logic that has been hidden among so much information. This has allowed the artist Refik Anadol to understand the mark that Gaudí has left on humanity to decipher his mind, imagine his dreams, experience the world through his eyes and discover the inner sanctuary and genius of an artist surrounded by mystery.

Casa Batlló presents Gaudí Cube, the first six-sided LED cube room in the world, a pioneering work of engineering in a 100% enveloping space capable of changing the perception of reality and allowing the impossible. It is something magical, a unit designed exclusively for Casa Batlló that uses a technology ahead of its time and whose expressive capacity allows to transmit unique sensations and feelings to anyone.

This magic cube is inaugurated by the work of Refik Anadol “In the mind of Gaudí”, an immersive work that invites visitors to discover a myth of architecture from the Catalan architect's own mind.

2. A new storytelling with a new script and the soundtrack by Dani Howard

‘10D Experience’ presents a new way of explaining the genius of Gaudí and discovering the beauty of Casa Batlló. The new script is an epic tale, a trip to the inspiration narrated by several characters, including Antonio Gaudi and the Casa Batlló, who come alive to reveal to us the secrets of the building. The text is an invitation for explorers and curious ones to discover why Casa Batlló is a World Heritage Site and a Gaudí masterpiece. Available in 15 languages, it immerses the visitor in the architecture and design of the House, its history and the people who inhabited it and the myths and legends that surround it. In addition, it offers a new look of the Catalan genius going deeply into the true master of Gaudí: nature, and especially the aquatic nature.

In addition, the mysteries of the House are revealed to the beat of the soundtrack created by the English composer Dani Howard. Her musical proposal, recorded at Teldex Studios in Berlin, by musicians from the Berlin Philharmonic, the Berlin Radio Symphony Orchestra and the Deutsche Oper Berlin, conducted by Pablo Urbina, fuses classical music with percussion and electronics, creating an organic representation of a unique historical heritage. Its objective: to improve the sensory experience of the new route and to magnify the emotions that the visitor experiences in each space.

3. Smart Headphones

The cultural experience includes new spaces for the visitor with 2,000 sqm never seen before. A trip that goes through the old Coal Cellars and Garages of the building for the first time with a new audio guide that breaks the standards of conventional cultural visits.

The new headphones have been designed to empower visitors and make the content adapt to them. An algorithm interprets the rhythm of each person to offer them a personalized visit and make their tour a unique and unrepeatable experience.

These headphones come in two sizes, for adults and children, both adjustable, and offer a “no touch” experience that allows freedom of movement.

4. A trip back in time through the 'Magic Pictures'

Casa Batlló served as the residence of the Batlló family and its walls treasured countless memories and anecdotes that have been trapped in them. Today, when walking through the Noble Floor, those moments are relived allowing the visitor to be a privileged spectator of intimate scenes of the family never told.

Framed cinematographic universes allow the visitor to travel to the past. The recorded short films revive the Batlló family and Antoni Gaudí himself, meticulously recreating the bourgeois life of the time and showing what the decoration of the House was like and the day-to-day life of the family.

The picture frames are equipped with motion sensors to cause a magical effect when the visitor approaches.

5. New ephemeral installations intervene in the space

The House comes alive with different interventions in space that combine audiovisual production with interior design, immersing ourselves in the history of Casa Batlló, day-to-day life of beginning of the century and the inspiration of Gaudí. Not all visitors will see or experience the same, these facilities are surprises that must be discovered by the public.

6. Architectural and interior design interventions by invited artists intervention of Kengo Kuma in the down staircase

This collaboration presents a spatial intervention that pays tribute to the eloquence of the use of light in the House, reinterpreting Gaudí's masterful work and leading to a dialogue between architects with common values in different periods of history: organicity, constructive audacity and meticulous observation of nature.

Casa Batlló, known as the House of light and color, asked the renowned architect Kengo Kuma that the new staircase, which has 8 floors, should be an experience in itself which does not leave anyone unnoticed. For this, he had the collaboration of Mario Nanni, a well- known Italian "master of lighting".

7. The staircase of the ‘Ancient & Modern Chesneys Architectural’ studio

The end of the tour deserved a unique farewell. Casa Batlló commissioned the British studio ‘Ancient & Modern Chesneys Architectural’ with the largest floating marble installation ever made with a double objective: to make the visitor's imagination fly and to pay tribute to Gaudí's design methodology and unlimited creativity.

It is a floating staircase of 13 tons of polished marble with curvilinear shapes and slender stone columns, inspired by the façade and roof of the building and by Gaudí's ambition to create structures without straight lines. The architecture studio ‘Ancient & Modern Chesneys Architectural’ has designed a work of art which is closer to resembling the spine of a majestic dragon than a traditional staircase.

Organic and seductive, this staircase combines ancient stone masonry skills with state-of- the-art technology and is currently the largest floating marble installation ever made.

Furthermore, ‘10D Experience’ is aligned with the authenticity criteria established by UNESCO, which state that World Heritage sites must, among others, highlight attributes that can only be perceived through sensory experiences and intangible abstractions. This way of approaching heritage from different senses favors the appreciation of heritage values that, in the case of ‘10D Experience’, Casa Batlló has led to one of the most relevant issues for humanity: our relationship with nature. The new narrative the technological aids that accompany it significantly help the visitor to increase their sensory and emotional perception and become the protagonist of the experience. The change of protagonism of the heritage towards the visitor and its environment supposes a new paradigm in UNESCO that has in the new Casa Batlló proposal one of its most outstanding examples. From the pedagogical and loyalty point of view, the attributes that make up this new experience provide values and content to learn about Gaudí, modernism, history and daily life, but also about the inspiration of nature and the beauty of architecture that in turn It has once inspired contemporary artists.