Philips Design Tour

To open up the universe of Philips Design, Studio Louter developed the world’s first Augmented Reality Tour made with ARKit. The revolutionary ARKit enables visitors to walk around freely in a world where real and virtual elements fit together seamlessly. Contrary to previous AR technology, there is no need to keep a marker in shot. Once visitors have found a marker, they enter a scenery that shows the designer’s vision behind iconic Philips products. We wanted to show that design is much more than making a new lamp or electronic device. Designers have a sharp eye for unpractical and uncomfortable situations and invent products that help solve the problem. The Philips Design Tour reveals how designers perceive the world around them. Through interactive games, visitors explore how designers find solutions that improve people’s life.

Extra media