In Cultura Veritas
Production year: 2019 Director: Judita Gamulin Screenplay: Judita Gamulin Producer: Rea Rajčić (Eclectica) Cinematography: Tomislav Sutlar Editing: Tomislav Stojanović Sound Design: Luka Gamulin Art department: Dajana Jurman-Osip Graphic design: Mislav Lešić (drawings) Animation: Manuel Šumberac Client: Museum Documentation Center Eclectica (http://eclectica.com) is a young film & TV production and post-production company from Zagreb, Croatia. Since 2015, Eclectica has produced 15 commercials for TV and other platforms for Croatian and international clients, as well as a couple of short films. Red Light is a Bulgarian-Croatian co-production that has participated at 30 festivals, winning 15+ awards and was sold to Sundance TV. The second short, Pommel is a British-Croatian co-production supported by the British Film Institute and Singaporean Refinery Media, a nominee for the 2013 International Digital Emmy Award. Pommel was nominated for the Best British Short Film in 2018 at the British Independent Film Awards (BIFA). Eclectica is currently completing its two most recent short productions: Sedra by a 2016 Student Oscar nominee Judita Gamulin, and The Rudeness of a German Lady by Silva Ćapin, a European Short Pitch winner. The company is developing a slate of TV dramas and formats and several feature films, working with the youngest generation of Croatian filmmakers. Director Judita Gamulin (1992) graduated in film and television directing at the Zagreb Academy of Dramatic Art where she has previously earned a BA degree in editing. For the last five years, she has been working in film and commercials production as director, screenwriter, assistant director, and editor. To date, she has made short films Daddy Issues (2014), Minus 4 (2015), Flowers (2015), Marica (2017), and Floating (2018), directed a theatre play H.E.J.T.E.R.I (2020) and is currently developing her first feature film. Her short film Flowers was among the finalists of the 43rd Student Academy Awards. In 2018 she participated at the Karlovy Vary FUTURE FRAMES.
In Cultura Veritas
These short films about four local museums from Croatia and Slovenia were produced as a part of the project In Cultura Veritas, an EU cross-border cooperation, aimed at the active protection of cultural heritage by creating a new tourist destination in the traditional winegrowing regions. To achieve one of the primary goals—an increase in the number of museum visitors—the emphasis was put on the production of films, based on the results of workshops organized by the Museum Documentation Center (MDC) with the curators of the local museums. During the workshops, we have identified the museum objects, historical figures, and events, tangible and intangible cultural heritage of those cities, and their centuries-old winegrowing tradition. We have also discovered unknown stories like the one according to which Beethoven was drinking wine from Zelina vineyards owned by his friend, the Countess of Erdödy, and one of the women believed to have been "immortal beloved"—an unnamed woman he loved. To tell these stories in 60 seconds, we chose a production company that is working with the youngest generation of filmmakers and artists. Different techniques and technologies were used, such as drone shots, parallax 3d photos, animated photos and sketches by a young painter, illustrator and street artist whose art brings to mind Durer’s woodcuts and the peasant festival prints—the "promotional videos" of the 16th century. The combination of storytelling and an innovative visual vocabulary resulted in exciting films that can attract all the generations of museum visitors.
These short films about four local museums from Croatia and Slovenia were produced as a part of the project In Cultura Veritas, a European Union cross-border cooperation aimed at active protection of cultural heritage in the cross-border area of the Zagreb County (Croatia) and sub-regions of Obsotelje and Kozjansko (Slovenia)—the region where viticulture, that companion of civilization, has merged with the countryside, history, culture, and life of the people. By presenting this winegrowing tradition in an innovative way along with cultural heritage will help to create a tourist destination and ensure its sustainability. The project activities are carried out by six project partners: the Development Agency Sotla, the Municipality of Šmarje pri Jelšah, and the Institute of Agriculture and Forestry Maribor from Slovenia; and the Zagreb County (lead partner), the Association of Croatian Travel Agencies and the Museum Documentation Center from Croatia. The project is implemented with the support of the Cooperation Programme INTERREG V-A Slovenia – Croatia 2014 – 2020. The expected outcomes of the project are an increase in the number of visitors of the four museums included in the project and the cultural heritage of the sub-region, strengthened capacities of the key stakeholders, development of a new tourism destination and a comprehensive promotional campaign for the cross-border region with a rich cultural history and a long winegrowing tradition. Special emphasis was put, among other activities, on the production of the four videos following the workshops that the Museum Documentation Center (MDC) organized with the curators of the four local museums situated in the project area: the Museum of Samobor, the Museum of Sv. Ivan Zelina, the Town Museum of Jastrebarsko, and the Baroque Museum in Šmarje pri Jelšah. During the workshops, the MDC team identified tangible cultural heritage—the museum objects and documents referring to famous historical figures and events; and intangible cultural heritage—traditions, performing arts, local crafts, stories, and legends connected to the history of the cities and their centuries-old winegrowing tradition. The findings were amazing and, to the general public unknown stories, that gave us an idea of combining storytelling with new technologies instead of making a generic promotional video presentation of the museums and their permanent exhibitions. In the Museum of Sv. Ivan Zelina, we found out that Ludwig van Beethoven was drinking wine from Zelina, which the Countess of Erdödy and owner of vineyards had sent to his home in Vienna. As a friend of Beethoven, she was one of the women believed to have been his “immortal beloved”—an unnamed woman Beethoven mentioned in one of his letters. In the Town Museum of Jastrebarsko, we discovered museum objects from the Villa Horvat, a summer retreat visited by celebrities like Charlie Chaplin and Isadora Duncan. In the Museum of Samobor situated in the region with a tradition of winegrowing dating back seven centuries, we connected the veneration of wine with the oldest Croatian glassmaking industry. The Baroque Museum in Šmarje pri Jelšah (Slovenia) built at the foot of the 18th century Calvary, preserves original and restored almost 300 years old wooden sculptures from the Calvary Chapels, one of the most picturesque pilgrimage trails in former Inner Austria. During the workshops with curators, we found out that Matej Vrečer, the parish priest who constructed the Calvary, being from the winegrowing region he was a proud owner of a remarkable wine cellar. According to legend, during a period of drought, the chapels’ walls were covered with plaster mixed with wine instead of water. To tell these stories in sixty seconds, we needed an innovative approach, so we chose Eclectica—a film & TV production and post-production company from Zagreb that is working with the youngest generation of Croatian filmmakers and artists. The director Judita Gamulin decided to use different techniques and latest technological innovations, drone shots, parallax 3d photos, animated photos, fictional documentaries, and animated sketches done by a young painter, illustrator, designer, and street artist Mislav Lešić. His art brings to mind Dürer’s woodcuts and the features of the peasant festival prints that were the “promotional videos” of the 16th century having the broadest possible audience spanning various classes of the society. We believe that the chosen approach that combined storytelling, the concept based on “great stories” in which historical figures and sites, museum artifacts, and specifics of local traditions intertwine with historical legends and the innovative visual vocabulary, has created exciting promotional films that can be appealing to all the generations of museum visitors.