Winners announced of first Heritage in Motion Awards
Bologna: City of Water and it’s producer Studio Base2 won the Best Achievement Award for this new multimedia competition on European Heritage.
Glasgow, Friday 25 April 2014. During the annual conference of the European Museum Academy, held in the Burrell Collection in Glasgow, the winners of the first Heritage in Motion Awards were announced.
The Jury was unanimous in declaring Bologna: City of Water and it’s producer Studio Base2 as winners of the Best Achievement Award.
The Award celebrates innovation of digital technologies and (social) media in the field of cultural heritage. During the ceremony, Wim van der Weiden, Chairman of the European Museum Academy and founding partner of the Heritage in Motion Awards stated: “Heritage in Motion is an excellent initiative to make young people aware of cultural heritage and its meaning for future generations.”
The Jury declared that: “This interactive museum experience proves that an innovative approach can help to retell a traditional story and thereby create a new impetus to visit the museum. Suitable for all ages and educational without being formal. It is inviting in form and a perfect mix between information and experience.”
Bologna: City of Water is a multimedia installation in one of the exhibition rooms of the new Museum of the History of Bologna, Museo della storia di Bologna. It is a creation of architect Mario Bellini transformed into a multimedia installation by Studio Base2 and based on a museological concept by Massimo Negri.
Other winners are:
• Mapping Luxembourg: Musée d’Histoire de la Ville de Luxembourg and Archives nationales de Luxembourg with Mapping Luxembourg. Luxembourg/Germany (Category: websites and online content)
Jury: “The project succeeds in making archival material accessible to a large general public and giving it new life in an intuitive, simple and effective way.”
• Touch van Gogh, Van Gogh Museum. The Netherlands (Category: apps for mobile devices)
Jury: “Great initiative to improve accessibility to Van Gogh paintings. The app allows users to go under the surface of the paintings to get closer to Van Gogh’s intentions and creative process than ever before. It invites users to get personally involved into rediscovering his work.”
• The Art and Meditation Project, Dog in Progress. Italy (Category: film and video)
Jury: “Wonderful reinvention of the art of watching. It proves that a simple idea can be very effective. This non-scientific approach by sharing personal experiences to discuss art, works very well with the viewer. It creates an opportunity to look at paintings through the eyes of others in a very direct way. The jury also highly appreciates that this format can be easily reproduced by other museums across Europe also with relatively limited resources.”
About Heritage in Motion: Cultural heritage is of essential importance for the future of Europe. Yet, the true potential of many European monuments, sites and heritage products and traditions is still undervalued. Modern media technology can play a vital role in making cultural heritage accessible to a large young as well as older public.
The Heritage in Motion Awards are a joint initiative of Europa Nostra and the European Museum Academy. These two founding partners felt the need to gather the best multimedia products and achievements at a European event, focusing specifically on themes related to the safeguarding and promotion of Europe’s heritage.