Winners of the Heritage in Motion Awards 2021 announced!

22 September 2021

Venice, Italy, 22 September 2021 This afternoon, the Casa Batlló was awarded the Heritage in Motion ‘Best Achievement Award’ for their "Casa Batlló 10D Experience".  The winners of the four categories were also announced during the Heritage in Motion Award Ceremony on Europa Nostra's LiveStream, this year from the Doge's Palace in the World Heritage City of Venice, Italy.

Heritage in Motion is an annual multimedia competition on themes related to Europe’s cultural and natural heritage for the creators and users of films, games, apps and websites. It celebrates the best multimedia achievements and products, engaging the public with Europe’s outstanding heritage in all its forms.

The 2021 ceremony took place on the first day of the European Cultural Heritage Summit, hosted by Europa Nostra. It was later broadcasted on the Europa Nostra LiveStream. A hybrid event, the 2021 edition forms a new occasion to celebrate excellence in cultural heritage skills, and to discuss Europe’s recovery and its future, while getting together for the first time after the outbreak of the pandemic.

The Jury was unanimous in declaring Casa Batlló 10D Experience as the winner of the Best Achievement Award.

'Artificial Intelligence, Augmented Reality, and Machine Learning combine to create immersive spaces and delicate presentations that appeal to senses, offering the Casa Batlló visitor sensations never experienced before.'

Jury: “The range and amount of data mined is impressive. The possibility for each visitor to have a truly unique experience as a result of the number of digital possibilities that have been explored and brought together is highly remarkable."

More can be found about the project here and on the museum's website

The 2021 winners are:

Jury: “The video blog format in a 1940s setting creates a strange, immersive experience, touching and emotional. A well-conceived impactful project.”

Jury: “A real role model to be followed by others - and a worthy outcome of the pandemic which forced so many cultural institutions to go digital.”

Jury: “A refreshing, entertaining approach, mainly addressed to young visitors, to explain the complex notions of biology in an engaging way."

Jury: “A true treat for all the senses, the project is truly interactive and offers a unique experience to each visitor"

The Jury was also very impressed by two extra projects to which it decided to award a Special Mention.

The Special Mentions are:

Jury: “A great addition to the diving experience, UWAR offers the possibility to experience maritime heritage through a combination of a physical and digital experience."

Jury: “Exploring the power of storytelling and shared experience through a different lens – mainly film -  is inspiring, also for other regions in Europe."

With special thanks to our 2021 International Jury:  Emily Drani (Uganda),  Karl Murr (Germany),  Lauge Nielsen (The Netherlands),  Rie Nakano (Japan),  Elia Vlachou (Greece),  Ege Yıldırım (Turkey) and  Eleanor Kenny (Scotland/Belgium).

The Heritage in Motion Awards are a joint initiative of Europa Nostra and the European Museum Academy and are empowered by Europeana.

Europa Nostra, the Voice of Cultural Heritage, represents a rapidly growing citizen’s movement for the safeguarding of Europe’s cultural and natural heritage. Its extensive European network covers almost 50 countries in Europe.

The European Museum Academy is a non-profit foundation representing museums at the European level. The EMA has members in more than 30 countries.

Europeana is the central network for the digital cultural heritage sector in Europe and directly connects thousands of cultural institutions with European citizens.